http://money.aol.com/news/articles/_a/bbdp/microsoft-to-open-own-retail-stores/341874
It's a tough fight, and while Microsoft is losing to the big rival Apple. As Apple passes Microsoft in the sale of laptops, Microsoft needs new ways to attract (and keep) customers. People are attracted to the Apple concept because of its user-friendly interface and great customer service. Microsoft has lacked in this department so they have made a move to improve in these factors.
While Microsoft opens stores, it could be a great boost for their reputation and profile. Microsoft users will be much more inclined to go back to Microsoft once they see that they can go in and get help with their problems with the operating system.
I think that this was a big step for the future of Microsoft. Without this, I'm not sure if Microsoft had much of a fighting chance at the rate that the Apple company was growing. The Microsoft company made the first step towards become more like its biggest competior, Apple. Now that they have done this, I think that they now have a good chance to become the number one selling operating system on the market.
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The article mentions that these tough economic times might not be the best time to open a retail store. Do you think this will be an issue for Microsoft? I agree that the possibility of talking to someone directly about problems with the operating system could help them. It'll be interesting to see if this is too little too late, or the start of a new chapter for Microsoft.
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